junk food junkies

Have you ever heard of The Fast food Song?  Apparently this song used to be taught to kids in school.  Yikes!  Clever?  Yes.  Catchy?  Yes.  Horrible for teaching our children about health and nutrition?  Absolutely.  Thank goodness schools have since abandoned this mind-numbing song, but marketing unhealthy foods to children remains a stronghold in advertising today.  Catchy commercials  and ‘superhero’ product endorsements are widely and greedily used tactics by big corporations to target our children.  These companies spend millions upon millions of dollars in advertising.  They pay BIG money to bait our children with popular cartoon characters and bright colors.  They pay BIG money hiring scientists to manipulate and chemically alter foods to get our kids wanting more and more and more.  I get it.  It’s not a conspiracy.  These companies have an agenda and their agenda is to sell their product.  Bottom line.  Children are the perfect target.  They are gullible, easy to manipulate, and have the potential to become customers for life.  Cha’ching!

Are these companies to blame for intentionally creating habits that will condemn our children to a lifetime of ill health, including but not limited to obesity, diabetes, and mood disorders?  Or should our focus be put solely on us as parents?  Have we become a nation of brainwashed fools who aren’t educated enough to understand the difference between whole foods full of nutrition and over-processed junk?

Are we being outsmarted by these big corporations?  Are we raising an entire generation of junk food junkies?  Shrek sells.  Spongebob sells.  Scooby-doo sells.  But who’s buying????

Over-processed foods make-up eighty to ninety percent of our supermarket shelves.  The odds are stacked against us, but it is the consumer who dictates the market.  It’s as simple as supply and demand.  Every time a product you purchase is scanned at the check-out, you become an advocate for that particular food or beverage.  Think about it.  What have you been advocating lately?

Our children still have a chance at a healthy life, but it’s up to us as their parents to give them that chance.  If five year-olds are incapable of making proper food choices without the guidance of an adult, how is it that these corporations are WINNING over our kids?  It is in fact the adult that is purchasing this crap, correct?

We need to STOP being a victim of the food industry.

And honestly, the Shrek Twinkies make me want to gag just looking at them.

i see red

In keeping with the red theme for Valentine’s Day, I’ve decided to revisit one of my biggest annoyances when it comes to holidays and children, and that is stuffing them with tons and tons of treats and candy. Now don’t get me wrong, I’m all about fun and the occasional cookie or bag of skittles here and there. What I can’t stand is the fact that children almost always associate holidays with junk food and crap that’s not good for them. And in our culture, it’s acceptable for them to think that way. In fact, society actually pushes this trash on them- and teachers, parents (me included), and grandparents, etc., fall for it hook, line, and sinker.

Let’s take Valentine’s Day for example. When did this day turn into an all-out cookie, cake, and every-kind-of-candy you can think of festival? When I was younger all I remember doing is exchanging folded Scooby Doo or Barbie valentines. Oh and the little candy hearts with sayings on them. Not anymore. My kindergartener came home yesterday with a huge bag filled with valentines plus all sorts of goodies- from M&M’s and red suckers to foiled chocolate hearts and pixie stix. Besides the diabetes-in-a-bag treats, her class also had a St. Valentine party. This included a plate filled with chocolate chip cookies, Hershey kisses, and cupcakes. All at once! For five year olds! I don’t know about you, but I find that completely insane.

While I happily participated in sending in a bag of goodies (in my defense I sent in plastic rings, bouncy balls, and stickers all of which were probably made in China, but I’ll save that for another post), I don’t place blame on any of the other parents for sending in treat bags at the school’s request. I think it’s pretty safe to say the blame should be put on all of us as parents for tolerating and participating in the rising epidemic of type II diabetes and obesity and hyperactivity that has gripped our nation’s youth in the last decade. I know Valentine’s Day is only one day of sugar fun for kids in school and there’s no need to overreact, but-

From Boo! Wake up!

The problem is that for most kids in the US it’s not just one day, it’s every day. Every day our children are bombarded with ads for crap food and sugary drinks. Fundraisers at school for cookie dough, frozen pizzas, potato chips, and chocolate candy. SpongeBob and Dora spewed all over every fruit gummy treat in the store. Colored food products targeted to children around every corner. From popsicles and colored goldfish crackers to fruit loops cereal and M&M’s.

I really believe it’s time for us to ban together and say enough is enough. I’m starting NOW. Tomorrow for snack, I’m sending in Raw Revolution Organic Live Food Bars made with all-natural organic ingredients including cashews, dates, spirulina, almonds, and sprouted flax. Oh boy, the kids are gonna love me. What are you sending in?

Health is contagious.

dr. lisa